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Follow on Google News | Fred Trusty Named Senior Vice President of Marketing at Texas TrustBy: Texas Trust Credit Union With a background in hospitality working for highly acclaimed brands such as Ritz-Carlton and Walt Disney, Trusty knows how to create memorable customer experiences that resonate and connect with people, both in person and online. Coupled with his experience overseeing a digital transformation at Redstone Federal Credit Union, one of the largest credit unions in the U.S., this will aid Texas Trust in reimagining its brand experience across every facet of the credit union. "While we enjoy a strong connection with current members, we realize that our marketing approach needs to improve around a digital lens," said Ron Smith, Chief Growth Officer of Texas Trust Credit Union. "Fred's experience in consumer branding and digital marketing will help us align our processes and technology to become a more digitally focused credit union." Trusty will guide Texas Trust's (http://www.TexasTrustCU.org) Trusty has a master's degree in business administration from Stetson University and a degree in marketing from Ohio State University. He has successfully completed the CUES CEO Institute's Executive Education program in Strategic Leadership, Strategy Planning and Organizational Effect. About Texas Trust Credit Union Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 133,000 members. With assets of more than $1.8 billion, Texas Trust is the 6th largest credit union in North Texas and the 17th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; End
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