Luxe Lifestyle Brand Amber Lounge Has a New Approach to NFTs

June 30, 2022 - PRLog -- NFTs have become one of the hottest high-priced trends in the cryptocurrency industry, attracting popular attention from famous athletes, musicians and actors. With high-net-worth individuals (HNWI) holding over US$80 trillion of global wealth, there is a constantly rising demand for more and more elite products — an opportunity that the fast-moving crypto industry is quick to rush in and meet. Even luxury fashion brands such as Bulgari, Cartier, Louis Vuitton and Prada are now getting involved in the NFT space with unique collectible offerings.

One high profile luxury lifestyle brand is taking NFTs to a new level. Amber Lounge, an iconic luxe events company world-renowned for its glamorous experiences in and around the Formula One© universe, is launching exclusive 'Amber X' NFT-based VIP memberships that grant lifetime access to Amber signature events all around the world.

The Amber X NFTs represent the first well-established luxury brand using NFTs to represent exclusive VIP memberships. With the luxury goods market being worth over US$242.8 billion and the corporate luxury events market now worth US$152.5 billion and expected to reach $526.1 billion by 2030, there is clearly a healthy market for exclusive members-only VIP clubs, especially when modern innovations can add additional value.

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