3-Part Playbook Series for Running Better Political Advertising Campaigns with OOH

BOSTON - July 12, 2022 - PRLog -- OneScreen.ai (http://www.onescreen.ai/), the marketplace provider for buying and selling out-of-home (OOH) advertising, released a three-part playbook collection (https://www.onescreen.ai/resources-ebook-political-advertising-collection) providing strategies and tools to run an effective political advertising campaign with OOH. The Guide to OOH Political Advertising Playbook Collection outlines how to enhance every aspect of a political campaign, build awareness and credibility,  reinforce marketing and outreach efforts, target specific voters or reach out to the masses, augment social media, track and measure results, and more.

WHAT: The Guide to OOH Political Advertising Playbook Collection includes:

1. Politically Correct for Every Campaign (https://www.onescreen.ai/thanks-content-ebook-political-advertising-part-one): The Definitive Guide to Political Advertising with OOH - Part 1
2. Tools to Take Your Campaign OOH: The Definitive Guide to Political Advertising with OOH - Part 2
3. Putting OOH into Play for Your Political Campaign (https://www.onescreen.ai/thanks-content-ebook-political-a...): The Definitive Guide to Political Advertising with OOH - Part 3

WHERE: https://www.onescreen.ai/resources-ebook-political-advertising-collection

"Out-of-home in all its variations – static or dynamic, lit up or not, fixed in place or on the move – has become essential for successful political campaigns," said Jeanne Hopkins (https://www.linkedin.com/in/jeannehopkins/), CRO at OneScreen.ai. "In fact, with technological advancements, OOH is growing in popularity. As midterm elections ramp up, this guide to OOH political advertising has all the tools that political strategists and campaign managers need to reach targeted voters and raise funds."

Today's options in OOH to publicize a candidate's presence at events, inform voters, rally the troops, and raise money are endless and include digitally-enhanced billboards of all kinds, TV screens in public facilities (bars, restaurants, banks, and hotels) and event arenas, wrapped ice cream trucks, and more.

OOH is increasingly being used to complement digital advertising campaigns, making them more impactful. For more information on how OOH ads reinforce other marketing campaigns and promote political fundraising, go to:

https://www.onescreen.ai/blog/promote-political-fundraising-and-events-with-ooh

Download the Guide to OOH Political Advertising Playbook Collection here:

https://www.onescreen.ai/resources-ebook-political-advertising-collection

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