BYD enters the passenger vehicle market in Japan, ushering in a new era

TOKYO, Japan - July 21, 2022 - PRLog -- On July 21, BYD AUTO JAPAN Inc., a branch of BYD Company Limited in Japan, announced its entry into the passenger vehicle market in Japan debuting  three models - BYD ATTO 3, BYD DOLPHIN and BYD SEAL.

These three electric vehicles will bring more choice and vitality to the EV market in Japan, delivering a safe, comfortable and green driving experience.ATTO 3 is expected to go on sale in January. The DOLPHIN and SEAL respectively will be available for purchase in the middle and second half of 2023.

BYD Chairman and President Wang Chuanfu acknowledged BYD's long relationship with the Japanese market and said he greatly appreciates the opportunity to grow.

"Over the years, BYD has been deeply engaged in the Japanese market and has accumulated a good market and brand foundation through its pure electric buses, energy storage systems, pure electric forklifts and other businesses," Wang said. "Today, with the support and expectation of consumers, BYD officially hits the new energy passenger vehicle market in Japan. The longest journey starts with a single step, and we greatly cherish this business opportunity. Full of respect and dedication, we are devoted to providing Japanese consumers with leading technologies, excellent products and high-quality services, aiming to deliver an exceptional travel experience."

General Manager of BYD Asia-Pacific Auto Sales Division Liu Xueliang unveiled BYD's slogan for the market — "Hello e-life."

"Starting from today, BYD will, together with Japanese dealers and partners from all walks of life, launch electric vehicle products suitable for people in Japan," Liu said. "With a goal of "e-travel for everyone" and a slogan of 'Hello, e-Life', we are committed to achieving low-carbon lifestyle in Japan."

Contact:

Asia-Pacific: Mia Gu, mia.gu@byd.com tel: +86-755-8988-8888-69666

Europe: Penny Peng, PressEU@byd.com tel: +31-102070888

North America: Frank Girardot, frank.girardot@byd.com tel: +1 213 245 6503

Latin America: Sofίa Mardones, sofia.mardones@byd.com (mailto:mariana.osorio@byd.com) tel: +56 9 9821 6851

Brazil: Adalberto Maluf, adalberto.maluf@byd.com tel: +19 3514 2554

Africa: Nikki Li, li.namin@byd.com tel: +86-18938862670