Services Marketing Authors New Book Will Empower Professionals To Use Marketing Through Attraction

WEST PALM BEACH, Fla. - July 22, 2022 - PRLog -- WordCraft Club with SMART Facility (Services Marketing Advocacy, Rationalization & Training) are happy to announce the publication of How To Convert Referrals Into Buyers And Fans Of Your Business. The book aims to empower service professionals to quickly and easily leverage marketing through attraction to grow their businesses fast, to free up more time, and to ramp up profits.

"Marketing through attraction is not only dignified, it's simple, and it works like a charm for getting customers to love your brand," said Chloe Evans, team leader behind SMART.

"But it's a proven marketing strategy that gets scant attention, especially today in the wake of COVID because of the immense appeal – the dazzle – surrounding digital marketing!"

Smart Facility recently launched their free resource on HubPages.com that delivers premium quality training to service professionals and owners of service businesses. Marketing by attraction and referral marketing are some of the top themes in what they call the Leverage & Stack growth model for marketing your services.

"Research shows that most service professionals hate marketing and self-promotion," says Chloe. "Referral marketing is an obvious choice for them because it uses what you already have to build your business. It's a growth model that does not rely on getting more and more new customers all the time."

In the wake of COVID many service professionals will be struggling to make ends meet as the general population cuts back on spending. But for businesses this isn't a time to cut back on promotion.

"When times get tough, the worst thing a business can do is to cut down on marketing and promotion - that's suicide," says Chloe. "You actually need to do more, not less. The trick is to find cheaper ways to promote that work, and then to invest 80% of resources working with those."

Asked how referral marketing stacks up against digital marketing that is all the rage right now, this is what Chloe said:

"The return on investment in referral marketing is huge. I won't go into percentages, but look at it this way… You're getting the most qualified prospects and leads coming into your business – almost for free. This means you eliminate 80% of the hustles that come with bringing in poor-quality customers – for example from your website or social media. This means peace of mind, working less, and enjoying your business more."

Chloe Evans' book on converting referrals can be ordered from Amazon here: https://www.amazon.com/dp/B094MGSDK9. To learn how to leverage marketing though attraction to build your business fast, follow this link: http://hub.me/apfE3