Brett Frood Named Commissioner of National Lacrosse League

PHILADELPHIA - Aug. 2, 2022 - PRLog -- The National Lacrosse League (@NLL), the top professional indoor lacrosse league in North America, today named Brett Frood as Commissioner. Frood joins the NLL from Stewart-Haas Racing, where he has served as President of the NASCAR team since its inception in 2008, leading all business initiatives for the championship-winning organization co-owned by NASCAR Hall of Famer Tony Stewart and industrialist Gene Haas. Frood, who will begin his new role on September 1, becomes just the fifth Commissioner for the NLL since its relaunch in 1997. CAA Executive Search assisted the NLL Board of Governors in the search process.

"Brett Frood has known success at every turn of his career, from playing lacrosse at a championship level at Brown to building out one of the most successful properties in sports at Stewart-Haas Racing," said Matt Hutchings, COO and EVP at Kroenke Sports and Entertainment, owner of the NLL Champion Colorado Mammoth, speaking as Chairman of the NLL Board of Governors. "That combination is both unique and perfect to lead the National Lacrosse League in the accelerated growth period that we are currently in and will now continue and expand under his leadership."

"I am humbled and energized to be able to work alongside a group of motivated and sophisticated owners and organizations to continue to cultivate the best product in professional sports," Frood explained.  "The NLL provides such a unique opportunity to marry my professional and personal passions and grow enterprise value amongst all its constituents."

"We conducted a thorough search process and spent time with an extremely deep pool of candidates from multiple areas of our industry," said Erik Baker, Board member of New York Riptide owner GF Sports and Entertainment, and Jamie Dawick, owner of the Toronto Rock, co-chairs of the search committee of the NLL Board of Governors. "Brett is everything we were looking for. He brings an amazing track record of business success, a passion and deep understanding of lacrosse and a clear vision of where we want to go as a league. He will be the perfect leader for the NLL and a welcome difference maker in taking the sport of lacrosse to the next level."

A native of Elbridge, N.Y., Frood played lacrosse at his undergraduate alma mater, Brown University, where he was a multi-year starter, team captain, Final Four member, and two-time Ivy League Champion at Attack/Midfield for the Bears. He also led the team in scoring his senior season.

http://www.nll.com