Advanced HDR By Technicolor® Showcases Solutions for Content Production, Distribution and Display at IBC 2022

AMSTERDAM - Sept. 9, 2022 - PRLog -- IBC 2002 -- Executives representing Advanced HDR by Technicolor® will be on hand during IBC 2022 to demonstrate the latest developments in high dynamic range technology across the content creation, production and distribution value chain. Topping the list of innovative offerings now available to the entertainment technology sector is the no compromise "round-trip" feature from Advanced HDR by Technicolor, which automates conversion of content from SDR to HDR and HDR to SDR for live-TV and post-production operations. Demonstrations of these – and other features – will be presented at the Cobalt Digital, BBright and Realtek booths.

"Business and technology leaders from Sinclair Broadcast Group will also be available to discuss how Advanced HDR by Technicolor is being applied to enhance ATSC 3.0 broadcasts and content delivered through Bally Sports Channels," said Valerie Allie, Video Solutions Group Director with InterDigital.

As the industry transitions from standard dynamic range (SDR) to HDR, Advanced HDR by Technicolor is a next-generation solution that supports industry efforts to rapidly make as much HDR content available to as many markets as possible.

"The challenge before the media and entertainment sector is how to integrate HDR solutions into live production workflows and legacy content libraries while maintaining the original intent of the content creators," said Allie.

A media roundtable will be held to explore the state of HDR in Europe. This follows a successful roundtable discussion during NAB 2022 on the state of HDR in the Americas.

"Currently in the U.S., there is rapid adoption of ATSC 3.0 which includes Advanced HDR by Technicolor," said Rick Dumont, Director of Business Development of HDR video for Philips. "As the ecosystem of broadcasters, system-on-chip manufacturers, TV manufacturers and other industry players recognize the growing consumer interest in the rich viewing experience that HDR provides, we expect similar progress to take place in Europe."

Demonstrations of the Advanced HDR by Technicolor will also showcase the Technicolor Intelligent Tone Management (ITM) and Single Layer HDR (SL-HDR) features.

Advanced HDR by Technicolor Showcases at IBC 2022

Places to visit and events to attend during the show to learn more about Advanced HDR by Technicolor include:

• Media Roundtable on the State of HDR in Europe
  On Friday, September 9, join Advanced HDR by Technicolor in hosting an invite- only Media Round table with a panel of HDR ecosystem partners to discuss the State of HDR in Europe.
  
  
• Cobalt Digital Inc. – Stand 10.B.44
  Cobalt will demonstrate Advanced HDR by Technicolor production features implemented in their top selling 9904-UDX-4K processing card.
  
  
• BBright – Stand 2.B.39
  BBright will highlight Advanced HDR by Technicolor features in their iIntegrated playout solutions.
  
  
• Realtek Semiconductor Corporation – Appointment only BS23
  Realtek will showcase Advanced HDR by Technicolor post-processing features in their System-on-Chips for STB and streaming media devices.

About Advanced HDR by Technicolor

Advanced HDR by Technicolor® is a suite of High Dynamic Range (HDR) production, distribution and display solutions that leverages machine learning (ML) technology to maximize image quality and enhance the consumer viewing experience. There are two major components to Advanced HDR by Technicolor:

• The Intelligent Tone Management (ITM) tool provides a dynamic, tunable, real-time solution to up-convert SDR content to HDR with full freedom and flexibility to manage contrast, brightness and color saturation.
• The Single Layer HDR (SL-HDR) is a dynamic and tunable real-time tool that implements the ETSI SL-HDR standards to generate and deliver a single, consistent, high-quality broadcast stream starting from any mix of input content (such as live, movies, news) across a wide range of HDR formats (HDR10, HLG, S-LOG3). SL-HDR1 transforms HDR input streams into SDR-plus-metadata streams. SL-HDR compatible receivers provide consumers with high-quality HDR images that can be adapted to optimize the display capabilities of their devices. Thanks to the unique backward compatibility feature of SL-HDR1, consumers who do not have HDR devices can enjoy the highest quality SDR experience.

To learn more about Advanced HDR by Technicolor visit:

https://advancedhdrbytechnicolor.com/