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Follow on Google News | ![]() Promoting Homes To More Buyers For MORE MoneyAs the market continues to change and rates seem to continue to rise mastering the art of ''Target Marketing'' to expose properties to the most opportune buyers, selling it for top dollar.
By: Estrella Arellano Long gone are the days where you needed a realtor to find a home in the local market area and with Zillow, Trulia, Realtor.com etc it has made it easy for any buyer looking to buy or seller looking for their replacement home to simply look through these type of sites. In today's world, marketing is all about matching your products to the right prospects that are most likely to have an interest in it. Much like when you are at the grocery store and you see coupons print out based on the the products that you always tend to buy.. How this works is if a home that is located in a great school district but the the taxes are high there is no point on advertising it to a retired couple but is the perfect buyer for a couple with kids of 2 years of age or older. If the home is in a great location with a nice fenced yard we can expose that home to buyers within that neighborhood price range and may also have a dog for instance. This strategy will allow buyers to fall in love with their homes, oftentimes meaning they would pay absolute premium for something that matches their exact criteria. Essential we would market it as ''Dream home'' rather than another home for sale to the general public.That's why we can often sell homes for more money, with the marketing data available from online and offline marketing forms, it's just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometimes down the road. For local Homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property. For more information on how this target marketing approach works and find out how you may be able to get more from the sale of your home, contact Ella Arellano at EXP Realty by calling directly 949-836-4903 or email me at ellaa.exp@gmail.com or ellaarellanohomes.com End
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