West Palm Beach Realtor Promotes Homes to More Buyers for More Money

WEST PALM BEACH, Fla. - Oct. 10, 2022 - PRLog -- If you're in West Palm Beach and surrounding areas, you may have come across Marcia Grant.  Now, she's one-upped herself with the latest addition to her advertising arsenal with what she calls her "Target Marketing" approach.

Typically, homes are placed in the MLS hoping it sells.  This is now a thing of the past. Marcia has perfected an approach to Target Marketing where she invests money to expose your property to the most opportune buyer based on their current interests, hobbies, family size, age, and even net worth and credit score.

In today's world, marketing is all about matching products to prospects that are most likely to have an interest in it. Much like how the grocery store prints coupons out based on the products that you often tend to buy.

When asked how this new-age approach to selling for more homes works, Marcia said the following: "If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base. There's no sense in marketing that home to retirees but it's a perfect fit for a family with children of school age years. If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house. If it has a wine cellar, we can market to those that subscribe to Wine Magazines or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home, and oftentimes they'll pay more for something that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it's considered "just another home for sale" to the general public. That's why oftentimes we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply list a home on the MLS and wait for a possible buyer sometime down the road."

For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands marketing and exposure can potentially allow you to net more money from the sale of your home.

For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home, contact Marcia Grant with United Realty Group by calling (561) 449-3290 or email marcia@liveInPalmBeach.com