Results of the 2022 National Frozen Yogurt Consumer Survey Announced

LOS ANGELES - Oct. 18, 2022 - PRLog -- The International Frozen Yogurt Association invited frozen yogurt consumers in the United States to participate in an online survey about frozen yogurt in September 2022. The survey measured loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, what they're looking for from frozen yogurt shops, current and future consumption, what would increase their froyo shop visit frequency, etc. The survey is conducted every year to measure trends over time and to better understand the frozen yogurt industry.

Survey Findings

There were 1,318 responses received. The survey found that froyo shop visit frequency was greater than 2021. The most important froyo shop attribute was quality froyo; cleanliness slipped from #2 most important in 2021 to #3 in 2022. When asked about their favorite shop, Pinkberry ranked #1.

"Our annual survey is the only one to measure consumer sentiment, behavior, and attitudes towards frozen yogurt. This year, the survey found evidence that consumers have become more interested in quality frozen yogurt and delivery/online ordering, while the self-serve format was less important than in previous years. Perhaps the pandemic had much to do with these attitudes," said Susan Linton, IFYA President. "Sponsoring these surveys and sharing the results is one way that we help frozen yogurt shop owners and other members of the frozen yogurt industry. We provide timely data and recommendations for froyo shops."

Accessing the Survey Results

The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only Resources section of our website.

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com/ for additional information.