Secret Sauce to make your Instagram reels stand out

SAN FRANCISCO - Oct. 20, 2022 - PRLog -- Creating attention-grabbing content
How do we create reel content that stands out from the rest, communicates your story clearly while also riding on popular trends, and helps reel in (pun intended 3:)) the right audience? Let's look at some simple ways to do that.

a) Speak the language of your target audience

Putting across your communication in the everyday language of your target audience is a great way to ensure instant connection. For example, saying 'buyer persona' instead of something like 'the different types of buyers you will find out there' is more likely to prod a marketer to watch your reel because your language proves to them that you understand their world and therefore can help them.

Spend time to research your audience well and speak to them as one of them.

b) Experiment your way to uniqueness

Trends on social media are fickle as feathers. It is almost impossible to predict what will trend next and the answer to the question "How do I go viral" is usually, my friend, blowing in the wind!

But the one thing that always wins on social media is a unique voice. Experiment with all kinds of content like dance videos, tutorials with a funny twist, or even elaborate skits, but always ensure there is 'you' in the content.

c) Find your own balance between trends and originality

Somewhere at the intersection of volatile trends, popular Instagram hashtags and your own original content is that elusive sweet spot of balance. To find that sweet spot, the most underrated hack is consistency. Some of your content could be purely trend drive, some could be just a spark of creativity that came to you out of the blue, whatever process you follow, keep creating consistently and trying to balance out the two sides based on your end goals for your page. Your balance need not look like anyone else's, it could even be as simple as one trending reel and one reel with your own domain's technical content every week.

d) Optimize time and energy to create content consistently

All content is not equal. Some reels could be easy to create while some may need really elaborate planning, it depends on a lot of things like the skillset of the creator, the complexity of the idea, etc. To keep your content flowing consistently and seamlessly on your page, optimize your efforts and plan ahead. Keep a stock of content while also creating ad-hoc content based on trending moments.
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