Top Real Estate Agent Ruby Reece Expert Interview

SALT LAKE CITY - Jan. 25, 2023 - PRLog -- If you have followed the Wasatch Front and Salt Lake City real estate market for a while, you have most likely hear of Ruby Reece as she is one of the most respected agents in town when it comes to marketing homes to sell for the most amount of money.  Now, she has one-upped herself with the latest addition to her advertising arsenal with what she calls her "Target Marketing".

The old approach of placing your home in local magazines, along with the rest of the listings that your broker has is now a thing of the past.  Ruby Reece has perfected an approach to Target Marketing where she invests her own money to expose your property to the most opportune buyer based on their current interests, hobbies, family size, age and even net worth.

In today's world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it.  Much like when you are at the grocery store and you see that coupons print out based on the products that you always tens to buy.

When asked how this approach to selling more homes for more money works, Ruby said the following; "If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base.  There is no sense in marketing that home to a retired couple, but it's a perfect fit for a family that has a child or two of school age years.  If the home has a fenced yard, we can expose it to those that have the appropriate income and a dog in the house. These type of things allows buyers to fall in love with the home, oftentimes meaning they will pay a premium for something that matches their own criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. And that is why oftentimes we can sell homes for more money.  With the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road".

For local homeowners, selling your home quickly and for top dollar is our top priority.  Utilizing an agent that understands superior marketing and exposure can potentially allow you to net more from the sale of your home. Ruby was recently contacted for an Expert Interview and the information she discussed was very revealing.

You can watch the video here.https://youtu.be/DuR6S_dgciI