Trymata integrates research repository tool with acquisition of Considerly

SALT LAKE CITY - Feb. 21, 2023 - PRLog -- Digital experience insights company Trymata has expanded their presence in the online research space with their acquisition and integration of German-based research repository Considerly. The move follows closely on the heels of another acquisition last year, in which Trymata entered the product analytics realm by adding startup Stitchology to their portfolio.

Considerly is a repository tool that boasts advanced, AI-driven capabilities for qualitative data analysis. The tool enables design researchers, market researchers, and other digital optimization professionals to centralize data from multiple sources in a single platform. More than just providing storage and structure for research data, Considerly also enables high-level cross-project analysis, so that researchers can quickly divine patterns and trends across disparate datasets.

Artificial intelligence does the heavy lifting for several of the tool's distinguishing capabilities. Considerly incorporates AI textual analysis, to instantly diagnose written survey responses and transcribed interview moments in which respondents expressed positive or negative opinions. Discovery sandboxes in the tool also auto-generate visualizations that reveal frequency trends, alignments between datasets, and how different tags and topics intersect.

Trymata's ultimate goal with the acquisition, according to CEO Ritvij Gautam, is "to provide an unparalleled digital experience platform that enables our customers to get more—and deeper—insights with fewer tools. Integrating different customer research methods," he says, "is the key to unraveling the mountains of digital data that most companies today are collecting."

In the company's official announcement, Trymata states that all of their customers have been granted free usage of the new research repository for a full year. As of the release on February 21st, the extent of integration between the platforms is a single sign-on experience that allows customers to seamlessly move back and forth between them.

More advances, though, are soon to come – as revealed by Trymata CPO Shruti Goli. "Already, researchers will be able to start taking advantage of Considerly's AI analysis features to uncover what their data is really saying," Goli states. "In the coming months, we'll be working tirelessly to expand the types of data that customers can analyze, and make it as easy as possible to import, aggregate, explore, and share."

As Trymata continues to increase its presence in the digital experience and optimization space, many are looking on with interest to see how their vision shapes the industry at large.

About Trymata: Trymata, Inc. (formerly TryMyUI) is a digital experience insights platform, offering comprehensive research suites for user testing (https://trymata.com/platform/usability-testing) and product analytics (https://trymata.com/platform/product-analytics). Founded in 2015, Trymata has long been a leading name in the user research space, working with brands including BigCommerce, Gallup, RyanAir, and more to help them uncover critical user insights and optimize online performance.