The Ultimate Guide to Create an Explainer Videos

SAN FRANCISCO - Feb. 14, 2023 - PRLog -- Explainer videos are an excellent way to communicate your business' product or service without the need for a lengthy text-based explanation. They're usually between 60 to 90 seconds long, and you can use them to introduce your company, explain how your product works, or highlight some of its benefits.

This guide will discuss everything you need to know about creating an explainer video, including where to start and what things you should think about when making one.

The Different Types of Explainer Videos

Before you begin creating an explainer video, deciding what kind of video you want and need is important. There are different explainer videos of various lengths, styles, and production values.

Whiteboard Video

Whiteboard video uses a hand-drawn animation style to help viewers understand complex ideas. The concept is simple: a narrator explains the problem and then draws on the board to show how the product solves it. It is often used in tech or business niches, where they can help explain complex ideas in easy-to-digest ways.

Animated Video

This type of explainer video uses animation to tell a story. The characters and objects on the screen may be 2D or 3D, but they're always moving and interacting with each other or with the audience in some way. The visuals make the viewer feel immersed in the product or service being promoted and create a more dynamic and engaging experience.

Live Action Video

A live-action video uses real people and footage to promote a product or service. It's an incredible brand awareness tool, helping your audience connect with your business and understand what your product or service does in a quick and fun way.

The Benefits of Using Explainer Videos

Explainer videos are perfect for audiences who don't have much knowledge about your product or service. They're also short enough that they don't lose your viewer's attention span very easily — think about how many times you've watched an ad on TV that was 15 minutes long.

Tips and Tricks for Creating an Effective Explainer Video
Producing an explainer video can be daunting, even if you're a seasoned marketer. There are many things to consider: the story, design, animation — the list goes on. But don't worry! We've got tips and tricks on how to make an explainer video to help your business grow.

Read more: https://www.steve.ai/blog/ultimate-guide-creating-explainer-video