California Central Coast Real Estate Agent Promotes Homes To MORE Buyers For MORE MoneyAs the real estate market continues to change, one local agent has mastered the art of "Target Marketing" to expose their properties to the most opportune buyers, thus selling them for more money.
By: Greg Luther Coaching 
Krista Murchison The ancient approach of placing your home in local magazines, along with the rest of the listings that your listing brokerage has is now a thing of the past. Krista has perfected an approach to Target Marketing where she invests her own money to expose your property to the most opportune buyer based on their current interests, hobbies, family size, age and even net worth and credit score. In today's world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy. When asked how this new-age approach to selling for more homes works, Krista said the following: "If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base. There's no sense in marketing that home to retired couples but it's a perfect fit for a family that has a child or two of school age years. If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house. If it has a wine cellar, we can market to those that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home, oftentimes meaning they'll pay a premium for something that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. That's why oftentimes we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road." Krista went on to say: "Using Google, YouTube, and Facebook, we reach thousands of potential buyers with our specific marketing campaigns, we show all the features and benefits of the property. In doing this, we provide and capture added interest for the specific special features each property has to offer and by doing so give our sellers a higher net dollar on the sales of their homes! For our buyers, we offer a Dream Home finder program to locate sellers whose homes are not on the market and provide these buyers the opportunity to purchase these off-market homes without having competing buyers." For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property. About Krista Murchison: "My background is in marketing, so I love to showcase each one of my properties and film a commercial all about the unique and special features it offers, giving lots of information. This ultimately generates more excitement and interest for the properties I list. The buyers feel like they know the home even before they view it and in turn, the sellers receive substantially more money!" "This link shows one of my favorite commercials: For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home or to locate your Dream Home, contact Krista Murchison at OiC Real Estate Services by calling (805) 620-7355 or email callkrista@gmail.com End
Page Updated Last on: Feb 24, 2023
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