Nude Beverages Launches Sugar-Free Hard Tea 'Snapple' Contributing to Propelling Demand in Hea

BROOKLYN, N.Y. - Feb. 28, 2023 - PRLog -- In the US, one might also notice "hard tea" alongside "soft drink" on a cafe menu. Since the American marketplace has witnessed a rising acceptance and popularity in flavored malt beverages (FMB) over recent years.

However, it is not the only product with the term "hard" in its name. For instance, Boston Beer from the US has a varied array of drinks, ranging from beer to seltzer, hard cider, kombucha and tea. The company pitched its fresh product at the beginning of the year, Wild Leaf Craft Hard Tea.

Tea is one of the most commonly consumed beverages all across the world and in the present times, tea is creating a sprouting subcategory within the RTD (Ready to drink) market of alcoholic beverages, that is, hard teas are on their way up. According to the IWSR Drinks Market Analysis, the volume of hard tea products, in the United States, grew 25.9 percent in recent years.

The rapidly growing RTD market along with the increasing youth population all across the world is majorly expected to boost the demand of hard teas across the market. Though, hard boozy drinks contain high amounts of sugar, which may go against the preferences of people following healthy diets and healthy lifestyles.

Having said that, the leading beverage companies, across the world, are going beyond the sugar cube to develop more health-minded hard teas. In the words of the founder and CEO of Nude Beverages, "We saw a gap in the market for a sugar-free hard iced tea," And that is how they launched their hard tea "Snapple", in Canada in spring 2019, which does not contain any sugar, sweeteners, or artificial flavors. Thus, with the same token, the increasing population following healthy lifestyles is further accepting these advanced and healthy drinks, which is further contributing to its propelling demand across the globe. Attributing to which, the global head tea market is projected to witness significant demand in the coming years.

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Hard Tea Market Segmentation

The global hard tea market is segmented on the basis of:

By Product Type

Black Tea

Green Tea

White Tea

By Base

Whiskey

Rum

Vodka

Beer

Others

By Flavour

Lemon

Raspberry

Mango

Peach

Apple

Others

By Packaging Type

Bottles

Cans

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By Distribution Channel

Supermarket

Convenience Store

Online Store

Others