GreenPrints Tops 250,000 Email Subscribers in Less than a Year!

HINGHAM, Mass. - April 5, 2023 - PRLog -- "Digital growth for GreenPrints includes engaging print subscribers online—but rapid and big growth has largely come from Mequoda's Email Exchange program."

In less than one year since its new website launch in August 2022, GreenPrints now reaches more than 250,000 unique active subscribers with regular email newsletters. While compelling new digital-only content and driving—and engaging with—print subscribers online are key to the success, quick scalability has come from robust audience development efforts built upon a successful Email Exchange program.

GreenPrints built an engaging website to attract new online subscribers and serve existing print subscribers—transforming a print-only magazine into a true multiplatform brand. Next, GreenPrints created new digital-only content to complement the print magazine and make the online experience valuable and unique:

• GreenPrints Daily: Regular FREE gardening stories to motivate and entertain readers, published online and delivered daily by email too.
• GreenPrints Freebies: FREE downloads that include samplers of gardening stories about joy, humor, healing, gardening science, and gardening critters; practical and useful gardening charts; beautiful ArtPrints; and monthly calendars with inspirational quotations and beautiful gardening art.
• GreenPrints Magazine Library: Quarterly magazine, filled with entertaining and inspirational gardening stories—now online and in print—with a searchable digital library of back issues.
• GreenPrints Kits: Delivered as part of every quarterly magazine issue, three digital-only kits: Seasonal Garden Planning Calendar Kits, Seasonal Celebration Kits, and Garden Collection Kits—all downloadable, practical, and printable!
• GreenPrints Collections: Curated digital collections that are topical and cover animals in the garden, gardening history, gardening mishaps, gardening romance, mystical gardens, and more. Regularly updated with the newest content, too!

"The GreenPrints brand is more than 33-years-old, and pivoting from print-only to multiplatform included creating lots of new content and new content types," says GreenPrints Editor & Publisher Bill Dugan. "We're now leveraging a vast library of gardening stories, poems, quotations, and artwork to create more easily accessible and curated online formats for readers. Plus, we've added digital-only kits that are useful and practical and that include gardening planning resources, frameable artwork, and how-to gardening advice."

The real game-changer for GreenPrints' digital growth is Mequoda's Email Exchange program—which includes GreenPrints and Mequoda Publishing Network's four other brands—the essence of simplicity, where publishers with similar audiences agree to reciprocal marketing efforts. "We send an email extra newsletter promoting our partner's offer, and they send a reciprocal effort promoting our freebies to their list—and that drives our audience development program," says Christy Page, Mequoda's Sponsorship and Operations Director. Learn more about our Email Exchange program by visiting https://www.mequoda.com/email-exchange/.