Author and Activist Hope Bohanec Releases New Anthology The Humane Hoax

EUGENE, Ore. - April 18, 2023 - PRLog -- Author and Activist Hope Bohanec Releases New Anthology The Humane Hoax: Essays Exposing the Myth of Happy Meat, Humane Dairy, and Ethical Eggs

The essays reveal the false narrative of humane treatment and sustainable management of farmed animal operations

FOR IMMEDIATE RELEASE

CONTACT: Hope Bohanec, (707) 540-1760 hope@compassionate-living.org

EUGENE, OR – April 18, 2023 - Author and activist Hope Bohanec has released a new anthology titled The Humane Hoax: Essays Exposing the Myth of Happy Meat, Humane Dairy, and Ethical Eggs. This volume contains new essays by noted animal and environmental advocates including Carol Adams, Robert Grillo, Sailesh Rao, Karen Davis, and Christopher "Soul" Eubanks. It covers the timely topics of humanewashing, greenwashing, language and labels, and explores how so-called alternative animal agriculture intersects with feminism, affects the environment, is represented in the media, and impacts human and non-human communities alike.

As consumers become aware of the animal agriculture industry's cruelty and environmental impact, clever industry marketers adapt with "humane" labels, small-scale tall tales, and other feel-good falsehoods. The term "humane hoax" is defined as new language and labels in animal product marketing that convey a false narrative of humane treatment and sustainable management of farmed animal operations. The marketing language and euphemistic labels tell a story of a supposed distinction from conventional animal products. But the reality on the ground, in the manure pits, during the mechanical milking, and inside the terrifying slaughterhouse, is fundamentally unchanged, despite promises to consumers of something new. Humanewashing and greenwashing are becoming more prevalent and pervasive than ever.

"Hope Bohanec, and her brilliant team of essayists, expose the meat industry's cynical greenwashing and mislabeling for what it is: Orwellian double-speak. Read this book, learn the truth, and take the power back with your food choices."

-Jane Velez-Mitchell, TV Journalist, NY Times bestselling author, UnchainedTV founder

"This collection of thought-provoking essays from a wide variety of voices exposes a truth that the animal agriculture industry works hard to conceal. The Humane Hoax is a wake-up call to every consumer who believes that labels such as 'cage-free,' 'pasture-raised,' or 'responsibly sourced' are anything but a marketing ploy."

-Mark Hawthorne, author of Bleating Hearts: The Hidden World of Animal Suffering

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