Osena Spiked Coconut Water Accelerates Growth With Midwest Expansion, International Distribution

NEW YORK - April 25, 2023 - PRLog -- Osena Spiked Coconut Water is expanding its distribution and bringing on industry veterans to its advisory board to continue its rapid growth in the functional beverage market. Founded by two Wharton students in Philadelphia in September 2019, Osena Spiked Coconut Water offers a best-in-class nutrition label with 100 calories and zero sugar, along with the added functional benefit of naturally occurring electrolytes from coconut water.

In 2021, Osena launched with two single-flavor four-packs in a limited run across New Jersey, Pennsylvania, Delaware, and Cape Cod. Following its initial success, the company introduced the Islands Collection variety pack in 2022, which has become its best-selling SKU.

Now, Osena is expanding its territory, entering grocery-heavy markets in the Midwest, including Michigan, Ohio, Kentucky, and Illinois. The brand has also gone international, securing deals to launch in some of the most famous tourist destinations throughout the Caribbean, starting with Aruba.

As part of its growth plans for 2023, Osena is excited to announce a world-class advisory board of beverage industry veterans (Dogfish Head, The Boston Beer Company, Pernod Ricard), including Adam Lambert, Liz Einhorn, and Taylor Foxman. The advisory board will counsel the founding team on high-level strategic matters spanning marketing, sales, and operations.

To lead global sales and business development, the team has hired Roland Topf, the former US head of sales for Rekorderlig Hard Cider.

Consumers can learn more about Osena Spiked Coconut Water by visiting drinkosena.com or following @drinkosena on all leading social media platforms.

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If you would like more information about this topic or for media inquiries, please email Taylor Foxman of The Industry Collective. Contact information included below.