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Follow on Google News | How To Get Life-Changing Results With Simple Hacks On How You Answer The Question What Do You Do"For job seekers and service professionals looking to improve their situation, getting really good at answering the question what do you do can be a game-changer when you interact with the "weak ties" in your network – i.e. friends of friends
By: AssetWriter For the deodorant manufacturer in this story (Proctor & Gamble) it became incredibly tough to market a product that their research had shown the market was in fact clamoring for. Sometimes when we're looking for jobs, or trying, unsuccessfully, to market our services, you wonder, "Why is it I'm not doing well/not getting opportunities, when I'm really good at what I do?" A lot of the time it's because we focus more on our hottest prospects and ignore the "weak ties" in our network. That's what happened to Proctor & Gamble in this case study. Their first marketing campaign bombed – really bombed – because they targeted their hottest prospects; like a young woman park ranger who caught skunks (and other animals that escaped from the nearby desert), and a woman with nine cats in her house who wouldn't open her windows because that brought in dust! Proctor & Gamble's very creative solution that they eventually used to make billions of dollars selling this product will blow your mind. They abandoned their hottest prospects and targeted a much wider market – the average person. The post is available here: https://assetwriter.blogspot.com/ AssetWriter offers simple solutions how to better your life through putting pen to paper (and then create simple little written "assets" that help you make smart choices all day long. The blog is at this address: https://assetwriter.blogspot.com End
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