The story about the birth of Ethereus Wines

April 30, 2023 - PRLog -- The company was founded by a group of friends who shared a love for wine, but found themselves turned off by the elitist and exclusive culture that surrounded it.

The idea for Ethereus Wines was conceived on a warm summer evening, as the friends sat around a campfire, drinking beer and chatting. As the night went on, they began to talk about their love for wine, but also their frustration with the way it was marketed and presented. They felt that wine should be accessible to everyone, regardless of their level of wine knowledge or expertise.

From that moment on, the friends set out to create a wine that was easy to drink, easy to understand, and easy to love. They wanted to break down the barriers that had made wine feel exclusive and intimidating, and create a product that could be enjoyed by anyone.

The first challenge the company faced was sourcing the right grapes for their wines. They wanted to ensure that they were using high-quality grapes that would produce a great-tasting wine, but they also needed to keep costs low in order to make the wine accessible to a wider audience. After extensive research and a few false starts, they finally found a vineyard that could provide them with the grapes they needed at a price they could afford.

Next came the challenge of designing the packaging and branding for their new wines. They wanted the packaging to be eye-catching and modern, but also simple and approachable. They worked with a local graphic designer to create a label that featured a bold, minimalist design, with the name Ethereus displayed in a clean font. The label also featured a simple description of the wine, including its varietal and vintage.

Finally, it was time to launch the wines and introduce them to the world. The founders of Ethereus Wines decided to start small, selling their wines at local markets and wine festivals. They knew that they needed to create a buzz around their new product, and they spent hours talking to customers and handing out samples.

The response to Ethereus Wines was overwhelmingly positive. Customers loved the easy-to-drink, approachable nature of the wines, and they appreciated the fact that the company was focused on making wine more accessible to everyone. Before long, the wines were selling out at every event, and the founders realized that they had a hit on their hands. www.ethereuswines.com