IIT Delhi Students Unleash Snoodify: Revolutionary Shopping Platform Shaking Up e-Retail

HAUZ KHAS, India - June 9, 2023 - PRLog -- Snoodify, a visionary creation by the innovative minds of IIT Delhi, led by founders Dheekshith Kumar and Sheetal, is set to revolutionize the e-retail landscape with its game-changing approach. Combining the strategic thinking of chess with a deep understanding of consumer behavior, Snoodify is on a mission to empower shoppers and enhance their online shopping experience.

Dheekshith Kumar, a fourth-year undergraduate student pursuing BTech.+MTech. in Mathematics and Computing, and Sheetal, also a fourth-year undergraduate student in BTech. Mathematics and Computing, are the driving forces behind Snoodify. Their expertise and passion for leveraging technology to solve real-world challenges have led to the creation of this groundbreaking platform.

In the fast-paced world of retail ecommerce, understanding consumer behavior is key to success. Snoodify recognizes this and aims to provide a comprehensive solution that addresses the challenges faced by both shoppers and businesses. By combining their knowledge of consumer behavior with cutting-edge technology, Dheekshith and Sheetal have created a platform that offers unparalleled convenience and choice to shoppers.

Snoodify conducted extensive research, including a Mom Test with 60 individuals across various demographics, to gain valuable insights into consumer preferences and behaviors. The findings revealed that consumers have an average of 3-4 e-commerce apps on their devices, with significant overlap in target markets. This led to high customer acquisition costs (CAC), high return rates, and cart abandonment issues.

To overcome these challenges, Snoodify is developing a comprehensive shopping metasearch engine. By harnessing the power of data and advanced algorithms, Snoodify allows users to conduct a single search and access products from all e-commerce platforms and brands. This innovative approach saves time, provides better visibility, and improves the overall shopping experience.

The potential benefits for both shoppers and businesses are immense. Snoodify's metasearch engine offers a 50% reduction in CAC, helping businesses optimize their marketing strategies and budgets. Additionally, it significantly reduces return rates by 50% and cart abandonment by 30%, leading to improved sales and customer satisfaction.

Dheekshith Kumar, the visionary founder of Snoodify, expresses his excitement about the platform's potential: "As innovators from IIT Delhi, we are driven by our passion to transform the e-retail landscape. With Snoodify, we aim to empower shoppers with an intuitive and efficient platform that revolutionizes the way they discover and shop for products."

Sheetal, co-founder of Snoodify, adds, "Our expertise in mathematics and computing has enabled us to develop a sophisticated algorithm that enhances product discovery and provides valuable insights to businesses. We are confident that Snoodify will be a game-changer in the e-retail industry."

Website : https://www.snoodify.com