Bartis HK - Google to Launch Ad Campaigns Driven by AI

CENTRAL, Hong Kong - June 16, 2023 - PRLog -- According to the company's website, will help businesses "find new customers, unlock additional performance opportunities, and accelerate growth."

Alphabet Inc. (GOOG) is expanding its advertising services in response to threats to its online search market dominance, most notably from Microsoft Corporation (MSFT) and their revamped Bing search engine. After introducing a ChatGPT-powered chatbot function on Bing in February, MSFT saw a significant gain in Daily Active Users (DAUs). GOOG subsequently hurried the release of its rival AI chatbot, Bard, resulting in a widely publicized failure that cost the company $100 billion in market value.

GOOG already serves advertisements using AI technologies. Its most recent endeavor employs generative AI tools to produce advertising campaigns comparable to those of pricey marketing agencies. According to the presentation, clients can provide creative content such as videos and images, which the AI will "remix" by optimizing for the target audience and other metrics.

No Smooth Sailing for AI, Wozniak Warns, and Musk Files Suit

As Google and Microsoft advance their generative AI product development, others raise the alarm.

Steve Wozniak, co-founder of Apple Inc. (AAPL), and Elon Musk, CEO of Tesla Inc. (TSLA), are among more than 1,000 tech leaders who signed a letter last month demanding a six-month halt to the development of more advanced AI.

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