Portofino Mayor's Selfie Ban Undermines Tourism Industry

PORTOFINO, Italy - June 19, 2023 - PRLog -- Portofino, a picturesque village on the Italian Riviera, has found itself embroiled in an international controversy due to Mayor Matteo Viacava's baffling decision to impose a hefty from €65 to €375 fine on tourists taking selfies at popular spots. This measure, deemed 'absurd', 'unjustified', and 'uncultured' by global media, threatens the livelihood of a town heavily reliant on its tourism industry.

Mayor Viacava justified the ban citing 'anarchic chaos' caused by tourists stopping to snap pictures, leading to traffic congestion. However, the Mayor's choice of a punitive solution over more constructive alternatives like traffic management or visitor education has drawn wide criticism.

The negative repercussions of this ban are already manifesting. With the policy in place from Easter weekend until October, Portofino, typically a bustling tourist hub, is at risk of becoming eerily quiet during its peak season. The international press hasn't held back in its criticism, contributing to the diminishing tourism figures.

We call on Mayor Viacava to reconsider this policy that threatens not just Portofino's economy, but also its reputation as a warm and hospitable tourist destination. It is crucial to address visitor behavior but in a manner that does not jeopardize the town's livelihood.

https://portofino.it