CALIFORNIA CITY, Calif. -
June 30, 2023 -
PRLog -- In the face of evolving customer expectations, strict regulatory requirements, Digital technology proliferation, and the emergence of disruptive Fintech players, much of the Banking and Financial services landscape has changed significantly. With the options to either be a visionary by reimagining the future of banking, a silent watcher or an inquisitive explorer, Banks need to choose the best posture and constantly adapt to navigate through such a massive change. Moving ahead with a customer-centric mindset and empowering consumers with hyper-personalized experiences will help organizations achieve the top-of-mind awareness needed to stand out.
By 2030, Banks & Financial services organizations are expected to be
- Invisible: Leveraging technology to establish far deeper relationships with customers and glean customer insights, providing financial services in the customer's moments of need, often at the expense of brand visibility.
- Connected: Integrated, Interoperable, and Frictionless experience value levers embedded at every touchpoint of the customer journey to enable beyond banking services thus transforming them as "Trusted advisors".
- Insights-driven: Unleash insights from data and elevate consumer trust. With an elevated role in consumer consent and identity, Banks must firmly up their game to build and generate financial intimacy with their customers.
- Purposeful: Consumers prefer banks that align with environmental and social values in a more purposeful manner by building open cultures, communities, and platforms providing an ecosystem of lifestyle enabling services.
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