Dealer Teamwork Successfully Migrated to Google Analytics 4By: Dealer Teamwork An early adopter of GA4, Dealer Teamwork has met all requirements to support and complete the migration to GA4 on behalf of its partners and dealership clients. All GA4 accounts have been created and data is being actively imported. "We are excited to be ready for the long-anticipated launch of GA4," said Sean Stapleton, Co-Founder and CEO of Dealer Teamwork. "GA4 is the future of measurement, and we want to make sure that our customers are prepared to take advantage of its new features and capabilities. As a sixth consecutive Google Premier Partner, we have been working closely with Google to ensure that our patented MPOPĀ® and suite of digital marketing platform solutions are compatible with GA4. We are confident that our dealers are able to continue to track their performance and make informed decisions about their marketing and sales strategies." GA4 is a significant upgrade from Universal Analytics (UA), the previous version of Google Analytics. GA4 is designed to collect both website and app data with deeper integration with Google Ads to better understand the customer journey. It also uses event-based data instead of session-based data, which provides a more accurate picture of how customers interact with a business. The new GA4 does not use cookies and has cross-device measurement capabilities. Major benefits of Google Analytics 4 include:
"Dealers who leverage ASC events will dramatically improve the usability of GA4 for marketing optimization and customer experience testing," according to Brian Pasch, Creator of the ASC and Founder at Pasch Group. The benefits of selecting an ASC provider include:
"We are committed to helping our clients succeed in the digital age," said Eric Miltsch, Dealer Teamwork Co-Founder & VP of SEO (Search Engine Optimization) Dealer Teamwork's patented MPOPĀ® Software-as- More About Dealer Teamwork: Dealer Teamwork provides automotive clients with superior digital marketing results by combining the scale and efficiency of a leading SaaS technology company with the strategic insights, proven best practices, and highest levels of customer support found in a world-class marketing agency. Dealer Teamwork is recognized as a 2023 Google Premier Partner for the sixth consecutive year, standing among the top 3% of Google Partners in the United States. Dealer Teamwork is a certified digital provider for 14 OEM programs, many of the most successful automotive dealerships and groups, and an exclusive Affinity Partner of the American International Automobile Dealers Association (AIADA). More information about GA4 can be found HERE End
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