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Follow on Google News | Fire Sign Merch and CAA Marketing Join Forces in National PartnershipBy: Fire Sign Merch After an extensive due diligence period, Fire Sign Merch meticulously evaluated 16 agencies, ultimately selecting CAA Marketing as their preferred partner. The decision was influenced by CAA's unmatched energy, insightful strategies, and unparalleled creativity demonstrated during the pitch. Andrew Poitras, President of Fire Sign Merch, expressed his confidence in the collaboration, stating, "Pound for pound, CAA brought the most energy, insight, and creativity to the pitch. My partner and I felt they were already working for us before we had hired them." Christopher Schwab, CAA's Client Relations Director, shared his enthusiasm for this venture, emphasizing the significance of the partnership in the apparel industry. He said, "CAA's diverse clientele has long lacked a player in the apparel space. This was a gap we wanted to fill, but not with just any brand. Fire Sign Merch met our expectations in that they're well organized, and well-equipped, and they have really cornered the third-party logistics and cut-and-sew spaces. Many apparel producers and creators overlook music clients, which is leaving a lot on the table. Fire Sign embraces that, and we embraced them." Fire Sign Merch, founded by a team of creatives and former touring musicians, specializes in Tour Supply, offering design, fulfillment, and e-commerce development services. Their commitment to delivering premium quality products has gained them a strong reputation in the industry. With the support of CAA Marketing, Fire Sign Merch is poised to further extend its influence and attract clientele from various sectors. The partnership will see CAA Marketing leading all digital marketing and out-of-home marketing efforts, harnessing their expertise to effectively connect Fire Sign Merch with their target audience. As a result, clients seeking branded garments that reflect their identity in a premium manner will benefit from the combined expertise of Fire Sign Merch and CAA Marketing. End
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