Entertainment Content Creation on Verge of Disruption via Digital Transformation – Vince Pizzica

SILVER SPRING, Md. - July 25, 2023 - PRLog -- It is difficult to imagine a sector that has done more to alter consumer behaviors and expectations than the digital entertainment technology (ET) sector. The intuitive ability to access almost any experience (music, moving pictures, games, etc.) from any source at any time on any device has set the standard for how the rest of the economy addresses demand while fending off competition.

Over-the-top (OTT) streaming service providers have put pressure on traditional broadcasters and theatrical venues to up their game, as consumer electronics (CE) manufacturers participate in a frenetic race to rollout feature-rich phones, tablets, TVs, gaming consoles – and more – that are easier and more intuitive than ever to use.

Taken together, the good folks at PwC expect the Global Entertainment & Media (https://www.pwc.com/us/en/industries/tmt/library/global-entertainment-media-outlook.html) market to hit a whopping $2.9 trillion in annual sales by 2026, as unhindered innovation is fueled by the adoption of cloud platforms, emerging technologies – like artificial intelligence (AI) – and novel business models.

That said, one segment of the industry that has lagged a bit in breaking with its strategic, operational and technological past: the high-production values content creation community.

"When it comes to high-production content creation – the big movies, TV shows and live events that continue to drive consumer engagement – we haven't really seen a lot of change in over a hundred years," says Vince Pizzica in a podcast interview for journalists.

A veteran c-suite executive and board advisor in the technology, media and telecommunications (TMT) space, Pizzica has spent the past four decades influencing the strategic direction of major companies in the sector – including Telstra, Siemens, Alcatel, Lucent and Technicolor – while guiding a new generation of ET players who promise to completely redirect the trajectory of the industry (see sidebar).

On the Cusp of a Content Creation Revolution

The reasons for the content creation community's resistance to change are many and varied. According to Pizzica, the more important and urgent issue today is that the entire segment is in the midst of rapid and dynamic change that is only just starting.

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