Fullcast Recognized by Analyst Firm GTM Partners as Emerging GTM Tech Vendor

REDMOND, Wash. - Aug. 16, 2023 - PRLog -- Fullcast, the industry's only RevOps platform for GTM planning and execution, today announced it has been named a spotlight vendor in a report from analyst firm GTM Partners.

GTM Partners, a data-driven Go-to-Market analyst firm, reviewed more than 100 companies and chose Fullcast as one of 15 spotlight vendors who are transforming the effectiveness and efficiency of companies' GTM efforts.

Fullcast's RevOps Platform is designed to connect GTM) planning with operations. The platform enables users to easily plan their territories and quotas, continuously make updates in response to evolving market conditions, and seamlessly sync changes across all GTM systems, so that strategy is always aligned with execution.

"We're delighted to be featured in GTM Partner's report as a way to help companies make go-to-market simple," said Dharmesh Singh, CEO. "By helping teams make better decisions, we're proud of the impact we're having on the Go-to-Market function."

"Now more than ever, sales teams must adapt to constant changes, from staff reductions to exploring new industries, new segments, adjusting targets, quotas, and account definitions," said Lindsay Cordell, senior GTM analyst at GTM Partners and author of the report. "Successful teams embrace change and use tools like Fullcast – a mature solution for mid-market and enterprise – to design, optimize, and manage sales territories seamlessly. If you are still managing your territories in spreadsheets, you are working harder, not smarter.

The report highlights three ways that Fullcast  is transforming GTM, including:

1. Better Go-to-Market Planning: Plan and execute the core elements of your GTM strategy through better tactical management of accounts & leads.
2. Optimizing your Operations: Seamlessly connects your sales GTM planning activities with your tactical sales operations by allowing you to continuously plan your strategy and deploy changes at any time.
3. Reduce Tech Stack Complexity: Eliminate redundant tools (lead management, territory management, CRM update tools) and save time and effort in your revenue operations teams.

The report also identifies four key Fullcast features, including:

1. Plan and collaborate: Define your GTM policies and functionality, and set up data tracking for a more efficient planning process.
2. Enforce & automate: Ensure that your Salesforce operations are always synced with your GTM strategy by enabling automated policy implementation and task execution.
3. Model & Scale: Perform complex "what if" planning and deploy your optimized scenario models directly to Salesforce.
4. Align & Optimize: Configure custom control panels to track KPIs and make changes in the field while seamlessly updating dashboards & tracking.

Learn more about how Fullcast supports GTM strategy and operations here: https://www.fullcast.io/

Download the full report to read about Fullcast's contribution to GTM as well as the other featured companies here: gtmpartners.com/emerging-technology-spotlight/