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Follow on Google News | ![]() The Best Email Marketing Techniques Used by PublishersThe best email marketing practices encourage responsive design, endless testing, and customer retention strategies
By: Mequoda Publishing Network We also have the luxury of working with niche publishers day in and day out, who tell us their successes and failures, so we can leverage the collective wisdom of this forward-thinking group and develop new best practices. Based on their own experience, they have theories on what to do, why to do it, the order of importance, and what can and can't happen if you follow best practices. When we find that other publishers share the same stories and we can measure what works and doesn't, it becomes a best practice in the Mequoda Method. We've found that best practices for the best email marketing advice is always changing. Five years ago, using full-length blog posts was the best way to convert readers into buyers through built-in calls to action. But now we find that getting readers out of email and onto the website, by using short snippets of content with links to the full-length articles is a best practice. I can't stress enough the importance of paying attention to what others are doing. It's what the Mequoda Method was built on, and it's always evolving based on true stories of what publishers are succeeding with and failing with. You should always learn by doing because until you hear the crack of thunder overhead, you probably don't really know if you know what to do. The Best Email Marketing Techniques (as of today, and possibly tomorrow)
What best email marketing practices would you add to this list? Which have you tried? Learn more today at https://www.mequoda.com/ End
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