Sawa Group and AD Gaming Partnership to develop Abu Dhabi's Gaming Ecosystem

DUBAI SILICON OASIS, UAE - Sept. 26, 2023 - PRLog -- Sawa Group, a leading mobile game publisher, marketer and e-sports team in MENA region, has announced a strategic partnership with AD Gaming, a government-led initiative that aims to transform Abu Dhabi into a global gaming hub. The partnership will leverage the strengths and resources of both parties to create and promote high-quality games and e-sports events for the regional and international markets.

Sawa Group CEO Ms. Jing Wang said: "We are delighted to partner with AD Gaming, a visionary and ambitious initiative that shares our passion for gaming and e-sports. Together, we will work to develop the gaming industry in Abu Dhabi and the MENA region, by providing opportunities for talent development, game production, and e-sports competitions. We believe that this partnership will benefit both our organizations, as well as the gaming community and the economy of Abu Dhabi."

AD Gaming Director Mr. Mohammed Al-Mubarak said: "We are excited to welcome Sawa Group as our strategic partner, a leading and reputable company in the gaming sector. Sawa Group has a proven track record of publishing and marketing successful games in the region, such as Infinity Kingdom, a cartoon-style MMO strategy game that has attracted millions of players. Sawa Group also has a strong presence and influence in the e-sports scene, with its own professional e-sports team and media platform. We look forward to collaborating with Sawa Group to create world-class gaming content and events from Abu Dhabi."

The partnership between Sawa Group and AD Gaming will focus on three main areas: talent development, game development, and e-sports events. The two parties will jointly support and mentor aspiring game developers and players in Abu Dhabi and the MENA region, by providing training programs, workshops, scholarships, and internships. They will also cooperate to produce and publish original and localized games that cater to the preferences and needs of the regional and global audiences. Moreover, they will organize and host various e-sports tournaments and festivals in Abu Dhabi, featuring popular games and genres, as well as showcasing local talent and content.

The partnership between Sawa Group and AD Gaming is expected to boost the growth and innovation of the gaming industry in Abu Dhabi and the MENA region, as well as enhance the reputation and attractiveness of Abu Dhabi as a destination for gaming and e-sports. For more information about Sawa Group, please visit http://sawagroup.net ¹ or contact info@sawagroup.ae. For more information about AD Gaming, please visit www.adgaming.ae² or follow the official Facebook page.