LinkedIn Top Voice Reveals Success Formula for Attention Economy

SYDNEY - Oct. 3, 2023 - PRLog -- There are more than 60 million businesses and decision-makers, and over 10 million corporate executives on LinkedIn. 80% of social media-related quality leads come from the platform, and decision-makers report that thought leadership content strengthens a business's reputation. These statistics make attracting attention on the world's most powerful platform a key component for success.

The term "Attention Economy" was first coined by Herbert A. Simon in the early 1970s. It is the proven successful business model used by the world-famous entrepreneurs Alex Hormozi and James Stephen Donaldson (Mr. Beast). The modern business economy involves grabbing human attention in a digital world with more and more competition for users' limited attention.

Two-time LinkedIn Top Voice Martin Stark created the MCRON (Message and Content equals Relationships, Opportunities, and Networks) formula for achieving success on the platform. Earlier this year, LinkedIn updated its algorithm and shared that "knowledge and advice" are now prioritised throughout the platform. As LinkedIn is considered a digital workplace and marketplace with many different teams and conversations, it is crucial to build a distinct audience to reach the 'right team' and have the 'right conversations' to gain attention and achieve success.

In his trusted professional opinion that has been recognised by LinkedIn executives both in Australia and abroad, Stark advises crafting a compelling message and creating quality content on the customers and market you want to reach.

"Ask yourself, how can you help them solve their pain points and deliver value?," says Stark.  "Being genuine and authentic is key and quickly establishes the essential Know, Like & Trust. Creating a narrative that resonates increases your credibility and visibility. This enables you to capture the attention of B2B decision-makers who have limited time building relationships, unlocking opportunities, and growing an expansive network."

Stark has recently launched a service for professionals, business owners, entrepreneurs, marketers, sales and professional teams looking to enhance their presence on LinkedIn. He designed the service based on his extensive knowledge and understanding of the platform, and 15-year career as a Procurement Leader. His new course is self-paced, with four modules made up of instructional videos, transcripts, and e-books.

Stark was awarded LinkedIn Top Voice in 2022 and 2023, which recognised him as a Trusted Authority sparking conversation and creating real and lasting change. He regularly features his not-for-profit World Gay Boxing Championships in his content, which helped him attract significant media coverage from CNN, The Guardian, BBC Sport, ABC, and other prestigious media outlets. His presence on the platform led him to launch a keynote speaking business and some of his past clients are Transport NSW, TikTok, Waverley College, and LinkedIn.

To find out more about Martin Stark's course for standing out on LinkedIn, please visit https://courses.martinstark.co/