How to Build Email Marketing Lists Using 4 Hidden Assets

HINGHAM, Mass. - Oct. 10, 2023 - PRLog -- Do you realize that you might be sitting on a few opportunities to increase your email marketing lists? Publishers have hidden assets. Besides following our best practices for email capture, there are other ways to grow your email list—sometimes very quickly!

Build Email Marketing Lists with Newsletter Exchanges

When you arrange email exchanges with aligned partners, you can instantly grow your email list with qualified names—the benefits are powerful and compelling. Email exchanges are quick email-list-builders for you while being inexpensive (just the direct email-sending cost of reciprocating an email exchange when you email your own list) and low risk—a great way to reach like-minded demographic audience segments with your offers.

Email exchanges are easy to execute and are powerful "endorsements"—with aligned partners sending your offers to their email list, you get an implied endorsement that helps boost response to your offer.

Build Email Marketing Lists with Postal Addresses

Do you have customers' postal addresses, but not their email addresses? Print publishers with old but loyal lists of magazine subscribers have found great success in email appending—taking known customer data (first name, last name, and postal address) and matching it against a vendor's database to obtain email addresses.

Build Email Marketing Lists with In-House Email Lists

Does your company have other divisions or projects that maintain their own email lists? Use them! The users from these lists can be onboarded and become a part of your email marketing list. They will then receive all of your communications and promotions, and could become engaged users and even paid subscribers—all for the minimal effort spent obtaining the list

Build Email Marketing Lists with Events

Do you conduct in-person events? Do you ensure that you capture attendees' email addresses, either during event registration or at the event itself? Live events are a major opportunity to expand your audience and generate revenue when you use the registrant information to add new constituents to your list. These event attendees have already shown themselves to be interested and engaged in your organization and mission, and they may prove to be very profitable additions to your email marketing list.

These are just a few tried and proven methods that we have found to very quickly add to your subscriber base. This does not mean that these are the only avenues for acquiring email addresses. If you have any ideas on other potential opportunities to expand your subscriber base, please leave a comment below.

If you already have assets in your possession and are looking to build your email marketing lists to increase your audience, revenue, and profits with a Mequoda System, schedule a call with a member of our team. (https://www.mequoda.com/about-mequoda/contact-us/)