Greenlight Marketing, A Div. Of Top-5 Kanas City Advertising Agency Gragg Advertising, Opens Its

KANSAS CITY, Mo. - Oct. 26, 2023 - PRLog -- OCT. 17, 2023. In business for 30 years, Gragg Advertising, a leading Kansas City full-service advertising agency sought to diversify its portfolio, and as a result, Greenlight Marketing was born. "Change is inevitable," said President & CEO, Darryl Mattox. "It's good business practice to continuously explore growth opportunities, and creating Greenlight Marketing, which allows us to dive deeper into the automotive industry, an area where our team has extensive experience, made perfect sense based on our full-service business model."

Marketing veteran Lee Clark will spearhead efforts for Greenlight. Clark previously worked with aftermarket and OE manufacturers while serving as President of Wichita, Kansas-based Nye & Associates. According to Clark "We know this industry. As someone who has spent half of my career helping automotive industry clients grow, I am excited to once again be engaging with old friends and making new ones. More than that however, I am looking forward to collaborating with aftermarket leaders in developing integrated marketing programs, and effectively measuring ROI – a piece I feel like has been missing in the industry."

Greenlight brings an intense focus on metrics and measurement. Mattox says, "Greenlight is as much a data company as it is an advertising agency." Clark added, "Based on my experience, aftermarket advertisers have seen limited reporting in the past. Alpine, our in-house SaaS, provides advertisers with next-level 24/7 access to performance tracking," Clark concluded. The company's in-house SaaS provides an extra layer of reporting and is in addition to inherent solutions that come with, for example, Google Ads.

ABOUT:

Greenlight Marketing, a division of Gragg Advertising, LLC is a full-service advertising agency with 50+ employees headquartered in Overland Park, Kansas. Gragg's parent company, Blue Chair, LLC, also owns and operates two other companies, including Lever1, a PEO organization ranked by JP Morgan Chase as one of the fastest-growing women led organizations in Missouri, and compliance, monitoring, and enforcement company, IntegriShield. Blue Chair, LLC provides marketing, HR, and compliance support to a variety of industries and serves a diverse group of client companies located throughout the United States and employs more than 100 people.

Visit: www.greenlightadvertising.com. Contact: Lee Clark, lclark@greenlightadvertising.com