Winter Issue of PORTFOLIO.YVR Launched with Retail Insider's Craig Patterson as Lead

VANCOUVER, British Columbia - Dec. 13, 2023 - PRLog -- EcoLuxLuv Marketing & Communications Inc (ELL Comms), has released the Winter Issue of PORTFOLIO.YVR Business & Entrepreneurs Magazine with Retail-Insider's Founder and CEO Craig Patterson as lead feature. Pattersons' story has humble beginnings in Cold Lake, AB, where he played hockey as a young boy but was also fascinated with the allure of retail. His story continues to Vancouver, Edmonton, and Toronto.

The issue includes Nelson Meggitt (Zen Moment), Alan Calimbas (VANCITY 4 SALE), Jason Sarai (SARAI Bespoke), Manuel Bernaschek (Stefano Ricci, Showcase Pianos), Maddie Clerides, Jessica Liang (Nook), Benjamin Lumb (BLAH), and businesses Stratapress and Sid + Jacqueline Real Estate Group.

"PORTOFOLIO.YVR is a personality-driven business magazine that allows investors and the business community to learn more about what drives those making change through tech, services, innovation, and more. By incorporating a straightforward 3-part format that answers the 'Who, What, and Why' of their ventures along with the personality's portraits and key images, the reader is taken on a more heartfelt journey without the traditional business magazine style ('stats and graphs,' comparisons, and market analysis), to tell the story," explains Helen Siwak, publisher.

With PORTFOLIO.YVR positioned as a marketing vehicle; each issue incorporates a curated sponsored content format that includes a very effective post-publishing digital marketing strategy by offering entrepreneurs and businesses a post-publishing omnichannel process that puts the issue's content in the inboxes of over 50K persons multiple times through a series of newsletters, affiliate database shares, and six social media platforms. This hybrid approach delivers the story to the audience in various formats to ensure success. The publisher also invests 5%-10% of the sponsorship fee into targeted social media boosts to assist those featured.

Craig Patterson shares, "I find PORTFOLIO.YVR Business & Entrepreneurs to be a much-needed publication in that it offers a fresh new voice for business coverage in the Vancouver and Canada-wide markets. The no-advertising format allows for straightforward, uninterrupted, informative storytelling and humanizes entrepreneurs in a way not seen elsewhere. I thoroughly enjoyed the first issue and look forward to discovering and reading the stories of people I know will be on my radar for Retail Insider soon."

Read: https://issuu.com/folio.yvr/docs/portfolio.yvr_-_volume_1...

About EcoLuxLuv Marketing & Communications

Launched in 2017, ELL Comms is helmed by Helen Siwak and publishes the digital magazine Folio.YVR Luxury Lifestyle Magazine, EcoLuxLifestyle.co, and PORTFOLIO.YVR with each title available in multiple formats (flippable, digital, print), comprised of curated sponsored, custom content, and editorial.