RightWave, Inc. Announces the Release of RightData Normalizer - a new Cloud-Based Product

SAN JOSE, Calif. - Dec. 14, 2023 - PRLog -- RightWave, Inc., a leading B2B Marketing Operations On-Demand Services and CRM solutions provider, announced today the launch of a new innovative cloud-based service called RightData Normalizer (RDN), that provides a cutting-edge solution for businesses seeking Data Quality Governance for marketing and sales data. RDN produces real-time data enhancement and seamless integration with CRM and marketing automation tools, including Salesforce, as a reliable partner for maintaining clean, standardized, and up-to-date data sets.

Anurag Khemka, RightWave President & CEO, stated today that "RDN was developed to address challenges commonly faced by marketing automation and CRM platforms for data cleansing and enrichment. Offering ongoing measurement of data quality governance for integration into processes, RDN ensures accuracy and continuous data refinement." An influential pioneer of marketing automation and marketing operation services, Anurag added, "I am thrilled to add RDN, a cloud-based service, to RightWave's menu of products and services."

A standout feature of RDN is the ability for users to create custom normalization scripts, making a tailored approach to data processing that suits the unique needs of each business. With cloud interaction, new records are meticulously processed and integrated back into Marketo in real-time. This unparalleled process facilitates a cleaner database with improved segmentation and ensures accurate lead-to-account matching, empowering teams with reliable and actionable insights.

Businesses gain a competitive edge with RDN through a cleaner database, reducing the load on their CRM system and enjoying more accurate lead-to-account matching. The advantages extend further with the ability to effortlessly customize business logic to meet specific needs, from refining data cleansing strategies to enhancing enrichment processes; RDN adapts to each business's unique data processing need. B2B digital marketers can find more details about RDN at https://www.rightwave.com/rwi/product.

About RightWave Inc.

RightWave is a leader in marketing automation with its innovative approach to - Martech as a ServiceTM (MaaS), providing B2B companies the ability to have quick and successful marketing automation without lengthy and complex implementations. With supporting services for campaign management, data quality, lead quality management, and Salesforce CRM support, Marketers can focus on creating intricate campaigns while RightWave handles the technical components, gaining maximum results for execution and CRM application management.

For more information, see https://www.RightWave.com (https://www.rightwave.com/rwi/)