Basketball Super League Partners with PANDA Interactive to Power Interactive Streaming Platform

INDIANAPOLIS - Dec. 20, 2023 - PRLog -- The Basketball Super League (BSL) today announced that it has partnered with PANDA Interactive (PANDA) to power the League's new OTT platform, BSLTV. On BSLTV, fans will be able to unlock game and league passes, interact live with other viewers, purchase team merch, and more.

BSL's first season, which runs from December through April, will see four teams from the National Basketball League of Canada (NBLC) and two Canadian teams from The Basketball League (TBL) face off in 34 high-octane games.

"Our partnership with PANDA is a game-changer for BSL," said Evelyn Magley, CEO of BSL and TBL. "With PANDA's live streaming prowess, our fans can enjoy immersive, interactive top-tier professional basketball from anywhere — live and on-demand— right on BSLTV.TV"

PANDA's proprietary platform stands at the forefront of live-streaming technology and has been used to successfully stream thousands of professional basketball games to fans since 2016.

"We are thrilled to partner with the Basketball Super League for their inaugural season," said Kevin April, CEO of PANDA.  "Our platform offers an unparalleled viewing experience for basketball fans, combining high-quality streaming with interactive elements that bring the excitement of the game right into their homes."

The six teams competing in the BSL's 2024 season are the Kitchener-Waterloo Titans, London Lightning, Montreal Tundra, Newfoundland Rogues, Sudbury Five, and the Windsor Express. For more information and to sign up for BSLTV, visit http://BSLTV.TV

The BSL was formed in 2023 following a close collaboration between The National Basketball League of Canada (NBLC) and The Basketball League (TBL). The new league, which is based on the EuroLeague or "Super Cup" model, aims to give professional basketball players another option to start and continue their careers on the court.

For its inaugural season, the league has signed a series of partnerships with other leaders in the space including Wooter for apparel, Sports Media Inc for marketing and PANDA Interactive for live streaming.

With a focus on community engagement and the advancement of the sport, the BSL is not just a league, but a celebration of basketball's enduring power to connect and inspire. As we launch our inaugural season, we invite fans to join us in experiencing the exhilarating journey of the BSL, where every game is more than just a match—it's a spectacle of athletic prowess and the spirit of teamwork."

Key figures at BSL: Evelyn Magley (CEO); David Magley (President); Kelly Doyle (VP Business Ops); Audley Stephenson (VP Marketing)
Key Figures at PANDA: Donald Schupak (Chairman); Kevin April (CEO); Peter Azuolas (CTO); Andrew Schupak (CSO)

For more information, visit: https://basketballsuperleague.com/