"Gaza" and "Barbie" Chosen as Joint 2023 Names of the Year

SAN FRANCISCO - Jan. 6, 2024 - PRLog -- "Gaza" and "Barbie" were chosen as the joint winners of the Name of the Year for 2023 by the American Name Society at its annual Name of the Year discussion and vote on January 4, 2024. The pairing of these names neatly captures the dichotomy of 2023: the reality of Gaza, the tragedy of another war in the Middle East, and the escapism of Barbie, a comedy movie about a classic toy that imagines a doll embracing feminism. Despite runoff votes, ANS members could not choose a winner, a rare event in the Name of the Year vote.

"Swiftie" was chosen as Personal Name of the Year. "Swiftie" is the self-identifying term for fans of Taylor Swift, a neologism that is a modification of Swift's name. The term was quickly picked up and used by the media. Linguistically, it employs the diminutive ending "-ie", which is a particularly productive pattern in pop culture.

"Gaza" was voted Place Name of the Year. Gaza is the name for the stretch of land between Egypt and Israel, and has become shorthand for the ongoing Israel/Hamas War. Its Hebrew name is "Azzah", meaning "strength" and its Arabic name is "Ghazzah". It refers not only to the geographic region, but also to the current humanitarian disaster happening there.

"ChatGPT" won the title Brand Name of the Year. The name of OpenAI's artificial intelligence tool is a compound of the word "chat", referring to the chatbot, and the initialism "GPT", for "Generative Pre-trained Transformer". It promises an interaction with AI as simple and casual as having a chat with a friend, while retaining the mystery of technical jargon that most people
do not understand.

"Barbenheimer" was chosen Artistic Name of the Year. It is portmanteau of the movie titles Barbie and Oppenheimer, which opened on the same weekend in 2023. The name arose organically and captured the trend of people going to see both movies sequentially. It became a cultural phenomenon because of the huge success of both films, along with their wildly contrasting premises.

"X" was voted E-Name of the Year. The attempted—and mostly failed—rebranding/debranding of Twitter by new owner Elon Musk illustrates the extreme difficulty of using a single letter as a brand. It was also a case study in the sacrifice of a tremendously valuable brand (the name Twitter, the verb "tweet", the blue bird iconography) for the sake of a purportedly "edgy" and "disruptive" brand.

The full press release is available here: https://www.americannamesociety.org/gaza-and-barbie-chose....