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Follow on Google News | Fort Worth Real Estate Agent Elevates Home Sales with Target MarketingAs the real estate marked changes, one local agent has mastered the art of "Target Marketing" to expose their properties to the most opportune buyers, thus selling them for more money.
By: Ted Stewart Gone are the days of placing homes in local magazines or on traditional listing platforms such as Zillow or Trulia and blending in with an array of other properties. Ted Stewart has perfected an approach to Target Marketing where he invests his own money to expose your property to the most opportune buyer based on their current interests, hobbies, financials, or special features desired. In today's world, marketing is all about matching your product to the prospects that are most likely to have an interest in it. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy. When asked how this new-age approach to selling for more homes works, Ted said the following: "If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base. There's no sense in marketing that home to retired couples but it's a perfect fit for a family that has children of school age years. If a home is in a golf course community, then we would market that property to those who play golf, have a golf membership, or purchase golf equipment. If it has a wine cellar, we can market to those that subscribe to Wine Connoisseur Magazine or have a wine collection. This allows buyers to absolutely fall in love with the home, oftentimes meaning they'll pay a premium for something that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. That's why oftentimes we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road." For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially net a lot more money from the ultimate sale of the property. Discover how you could potentially gain more from the sale of your home, contact Ted Stewart at JPAR Real Estate by calling 817-778-9710 or email ted@tlstewart.com End
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