Netscribes unveils impact-driven insights on B2B content marketing strategies and trends for 2024

NEW YORK - March 4, 2024 - PRLog -- Netscribes Inc., a global data, and insights provider, today announced the release of its highly anticipated whitepaper, 'Mapping 2024's B2B Content Marketing Strategies and Trends.'

What's new in 2024?

The whitepaper reveals that B2B content marketing is experiencing a significant transformation in 2024, with nearly half of marketers planning to increase their budgets to adapt to the latest trends. Among the key findings, video content continues to reign supreme in content consumption, while thought leadership and interactive media are gaining momentum, enhancing audience engagement and offering more personalized experiences through AI-driven technologies.

Emerging trends to watch

• Video content is essential, with a 91% adoption rate among businesses, making webinars and video-based thought leadership key to visibility.
• Thought leadership, through case studies and stories, is proving incredibly effective in building brand authority and supporting sales.
• Interactive media, such as quizzes and infographics, drive enhanced user engagement.
• AI-driven personalization, used by 64% of professionals, is driving content relevance and engagement.
• LinkedIn dominates B2B content promotion, with 84% of marketers utilizing its network.
• 48% of B2B companies are turning to outsourcing, tapping into external expertise and resources to scale with quality.

Overcoming challenges

From navigating the complexities of the buyer's journey to combating content saturation and adapting to shifting algorithms, Netscribes offers actionable solutions to help marketers overcome these hurdles and effectively engage their B2B audience.

"In 2024, we're quite excited about the surging role of AI," said Soma Bhattacharjee, Group Manager at Netscribes. "As a powerful tool for personalization, data analysis, and content optimization, AI can empower B2B content marketers to forge deeper connections, generate qualified leads, and ultimately achieve sustainable growth."

About Netscribes

Netscribes Data & Insights is a global data, insights, and digital solutions firm that helps fast-growing firms in the digital economy achieve their strategic growth objectives. Netscribes technology-driven solutions are designed to help modern enterprises thrive in a digital-first world, combat the threat of disruption, and build a competitive advantage. Our expertise lies in gathering data from varied sources, translating it into meaningful information, insights, or content, and using it to enhance customer journeys. For over two decades, we have helped both Fortune 500 companies as well as high-potential startups, across a range of industries, including technology, automotive, financial services, healthcare, retail & e-commerce, and CPG, leverage data to tackle disruption, understand evolving customers, and accelerate business growth. For more information, please visit https://www.netscribes.com/