Caddis Sports & Blue Coolers Announce Strategic Merger

VANCOUVER, Wash. - March 15, 2024 - PRLog -- Two of the up-and-coming brands in the outdoor category, Caddis Sports (www.caddissports.com) and Blue Coolers, announce the merger of their business operations, sales, and distribution to become one of the leading diversified providers of high-quality outdoor products in North America.

Moving forward, the two companies will consolidate operations under the Caddis Sports umbrella. Collectively Caddis Sports will now own and operate the consumer-facing brands of Caddis Fishing, Mountain Summit Gear, Alpine Mountain Gear, Rapid Shelter, Blue Coolers and Cobalt Coolers. All brands share the common commitment to provide quality gear at a true value to their customers.

Caddis Sports, headquartered in Vancouver, Washington, was founded by Darrin & Kris Currier in 2003. Through its partner-friendly approach and commitment to product quality, Caddis has become a major player in the outdoor, fishing, and camping categories with a wide selection of high-quality time-tested outdoor gear.

Blue Coolers, a manufacturer of high-end roto-molded coolers and ancillary outdoor gear, was founded in 2018 in Orem, Utah by Chris Studdert & Marcus Sorensen. The company's mission is to "help families disconnect from the world and reconnect with one another through the outdoors by providing high-quality products at affordable prices."

Ownership and key executive team members for both companies will remain actively involved in the day-to-day operations of the new company and all operation will be integrated and streamlined. Marcus Sorensen will act as Chief Executive Officer with Chris Studdert filling the Chief Operations Officer role. Darrin Currier will oversee sales with Kristina Currier handling logistics and inventory management.

"Both companies already share a common set of beliefs and goals," said Darrin Currier, "both companies also offer great products at an extraordinary value to retailers and consumers alike."

"The newly formed Caddis Sports will be better equipped to serve our customers' needs and concurrently address the demands that come with rapid growth," said Marcus Sorensen, "additionally, we will be better positioned to expand brand awareness, increase distribution, and improve the consumer experience across the entire Caddis Sports family of brands. We are all extremely excited for the future of Caddis Sports, and the adventure that lies ahead."