Powerful new marketing tool set top become a trend

CHESTERFIELD, U.K. - March 18, 2024 - PRLog -- nter David Lilley, a UK-based entrepreneur, with a clever invention: the Contact Slate and the Product Slate.  These aren't your typical business cards or brochures. Lilley's brainchild leverages a familiar format – the PDF – and reimagines it for the mobile age.

The Clickable Advantage: Everything in one place

Lilley's new angle lies in transforming the static PDF into an interactive marketing tool. These portrait-sized images, (1080 x 1920) are optimised for smartphone screens, seeing the screen filled from top to bottom when received via popular messaging apps like WhatsApp, Messenger, Telegram, or SMS.

But what truly sets this pioneering invention apart?

The magic lies within – clickable links embedded directly into the PDF.

Imagine this scenario - a potential customer receives a Contact Slate showcasing your business. They see your phone number. Instead of the tedious task of manually entering the digits, a simple tap on the number within the PDF instantly opens their phone's dialler, ready for a direct connection.

The same intuitive functionality applies to email addresses and website links – a single click launches the email app or opens the website in the user's smartphone browser.

This seamless user experience eliminates friction and fosters effortless engagement.

Beyond Contact Information: A Multi-Functional Marketing Tool

Lilley's vision extends far beyond replacing traditional business cards. Contact Slates can transform into mini-websites that reside conveniently in a potential customer's pocket.

You can easily incorporate captivating video links showcasing your product or service directly within the Slate. Free reports or informative articles can be linked, enticing users to delve deeper into your offerings. Landing pages on your website can be strategically placed, encouraging swift conversions. The possibilities are vast, allowing you to tailor the content to perfectly align with your specific marketing goals.

A Gift to Marketers: Democratising Effective Marketing Tools

When it comes to commercialisation, Lilley takes a refreshingly humble and open approach.

"There's no need to reinvent the wheel," he says. "PDFs are a ubiquitous technology. I'm not looking to monetise this invention. I'm simply offering some thought leadership on how marketers can leverage this existing tool. I believe Contact & Product Slates have the potential to become widely adopted, replacing outdated marketing materials like business cards. In today's digital world, exchanging contact information and sharing your Contact or Product Slate with a quick message is easier than ever. Small businesses will be able to send Product Slates via WhatsApp with a description and link to buy. This concept is perfect for so many industry sectors"

By embracing Contact Slates, businesses can forge a more interactive and engaging relationship with their target audience. This innovative approach cuts through the noise, leaving a lasting impression in the age of messaging app dominance.

https://www.davidlilley.me/contact-product-slates