IGL Coatings Regional Drive for ECommerce Growth with Commerce.Asia

SHAH ALAM, Malaysia - April 18, 2024 - PRLog -- Amidst an impressive surge in digital consumer growth in Malaysia, IGL Coatings has announced a strategic partnership with Commerce.Asia to enhance its ecommerce presence regionally.

Recognized in the Financial Times' Top 500 High-Growth Companies Asia-Pacific for 2024, IGL Coatings has experienced significant growth since 2022.

This achievement highlights IGL's relentless pursuit of innovation and excellence in the detailing industry. With the evolution of consumer behavior towards more frequent online purchases, IGL Coatings identified the need for a more comprehensive and integrated e-commerce system to cater to its expanding global customer base.

The partnership with Commerce.Asia, aims to leverage on their existing suite of services, including omnichannel eCommerce platforms, agent management systems, delivery solutions, and data analytics. Targeting three times growth, and streamlining its online sales processes, enhance customer experience, and drive further growth.

A Flourishing Digital Marketplace

The e-commerce sector in Malaysia is experiencing exponential growth, with 362,000 new digital consumers added between 2022 and 2023. Today, an increase by 90% of internet users in Malaysia are engaged in digital commerce, with more than 61.3% purchasing online weekly. This digital adoption has been further accelerated by consumer confidence in online transactions, which is anticipated to see a 25% increase.

Market valuations in the e-commerce space tell a story of immense potential and success, with key players reaching valuations of up to $38.7 billion. Such figures highlight the vibrant and lucrative nature of the online marketplace, driven by a comprehensive range of products, intuitive user interfaces, and dynamic marketing strategies.

Driving E-Commerce Excellence

Keong Chun Chieh, CEO of IGL Coatings, expressed excitement about the partnership, stating, "Aligning with Commerce.Asia allows us to tap into their extensive e-commerce expertise and technological infrastructure. This strategic move is pivotal for IGL Coatings as we continue to navigate the fast-paced digital landscape and seek to offer our customers a seamless online shopping experience."

About IGL Coatings

IGL Coatings is a global leader in eco-friendly and sustainable surface protection solutions, with products available in over 50 countries. The company is dedicated to innovating the detailing industry through high-quality coatings that offer exceptional durability and aesthetics. For more information, visit IGL Coatings' website at www.iglcoatings.com.

Read more about IGL Coating's official media and press release here: https://blog.iglcoatings.com/category/happenings/press-re...