The Enterprise Opportunity: SaaS Startups, India's IT Giants Riding The GenAI Wave

BANGALORE, India - April 19, 2024 - PRLog -- India's IT services companies are today large enterprises themselves, but they were once startups too, and this context is critical in understanding how GenAI is changing the Indian enterprise landscape.

India's digital product startups have been built on top of the legacy established by IT services giants, and the GenAI revolution neatly ties this chain together, unlike any technology movement before it. Arguably, software as a service or SaaS was the first step in this link, but the upside of generative AI for large enterprises is by many accounts the largest enterprise opportunity for startups and tech companies.

There are multiple factors that enterprises need to ponder on before jumping in – be it data integrity, data privacy, compliance, or the risk of toxicity where somebody might put in malicious prompts.

Consequently, GenAI has found its way into enterprises largely via conversational bots in the initial phase, enhancing both customer and employee experience across communication platforms.

On the other hand, Anil Kempanna, CEO of product solutions company Cientra, https://www.cientra.com/ , believes that though many areas offer extensive scope for deployment of GenAI platforms currently, there is a typical challenge in the knowledge of the tools themselves as to how they can be effectively used...