Busan's Local Charms as a Rising MICE City

BUSAN, South Korea - May 27, 2024 - PRLog -- The MICE city of Busan is a seeking to set itself apart with unique MICE experiences that only the marine city can offer.

The Ocean's Role in Busan's MICE Industry

As a global maritime city, Busan has hosted a number of prominent ocean-themed MICE events over the years, including the IAPH World Ports Conference, the FIATA World Congress, and the International Marine Debris Conference. Also, the World Ocean Forum and the KORMARINE International Maritime and Energy Exhibition are regular events Busan hosts.

Busan's MICE industry is promoting the economic development of the city's shipbuilding industry, while its thriving maritime industry is consolidating Busan's image as a top choice for MICE events, especially ocean-themed ones.

Growth of Busan's Entertainment and Leisure Industry

The events held in a particular region can promote the development of that region's industries. Busan has hosted G-Star video game expo every year since 2009. As a result, G-Star has increased the number of game companies in Busan by five times and the revenue in the game industry by ten times. As the standing host of G-Star, Busan is devising a number of strategies to expand its role even further.

Another signature MICE event project that Busan is working on is the coffee industry. The World of Coffee and World Barista Championship 2024, two of the most celebrated coffee events in the world, were held in Busan in May of this year, the first time either event was held in Asia.

A City of Art, Film, and Music

By hosting culture and art MICE events that reflect its own cultural identity, Busan is putting its most artistic foot forward. Consider Art Busan, which took place at BEXCO in May this year. Art Busan showcased poignant works by contemporary artists and offered a program that combined art with gourmet and recreational experiences in Busan.

The Busan International Film Festival and Busan One Asia Festival, both fixture festivals of Busan, are other examples. The BIFF is held every autumn at the Busan Cinema Center. Last year, a special initiative to promote Busan as an international tourism city called "Modu Modu BIFF" saw giant screens erected at Busan landmarks. The BOF is a large music festival that brings some of today's hottest K-pop artists to the stage. With the BOF 2024 coming up on June 8, organizers are already promoting Busan's best tourism offerings on internet.

City Identity as a Powerful Selling Point

Onboard with the trend of branding MICE events to reflect the character of host locales, the BTO CVB recently the "Busan-specialized B-convention Project." The development of a range of signature events that draw on Busan's strengths will establish it as one of the most popular MICE destinations in the world.

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