G2 and PMG Partner to Transform GTM Strategies

TEL AVIV, Israel - June 3, 2024 - PRLog -- PMG, a leading Revenue Acceleration firm, today announced a global partnership with G2, the world's largest and most trusted software marketplace. This collaboration marks a significant leap forward in how companies leverage real-time buyer intent data to optimize their go-to-market (GTM) strategies and refine customer engagement processes.

"Just about 5% of a total addressable market is in an active search for a new solution at any given time," said Christine Li, VP of Global Partnerships at G2. "With G2 Buyer Intent data, vendors can see who is researching their products, competitors, and category — unlocking who is in-market right now. Combining G2 Buyer Intent with PMG's deep expertise in Intent Activations will power more effective, data-driven go-to-market strategies."

G2 Intent Data: Unveiling Buyer Insights

G2 has solidified its position as the go-to platform for software buyers, attracting over 90 million verified buyers annually who actively research software solutions. G2's Buyer Intent data offers unparalleled insights, empowering marketing, sales, and customer success teams with crucial intelligence to connect with potential buyers at their peak buying intent.

PMG's Intent Activation: Empowering Businesses

Navigating the intricate world of technology acquisition and implementation poses a considerable challenge for many businesses. PMG's Intent Activation Service seamlessly integrates G2's powerful intent signals into your marketing campaigns, sales strategies, and decision-making processes, transforming your organization into a well-oiled, intent-driven GTM machine.

Optimized Strategies for Superior Performance

By joining forces, G2 and PMG are reshaping how businesses engage with in-market buyers. This partnership empowers companies to:

• Harness buyer intent for effective demand generation.
• Strengthen Account-Based Marketing (ABM) strategies.
• Reduce customer churn and boost retention.
• Prioritize sales efforts with greater effectiveness.
• Optimize marketing and sales campaigns for peak performance.

PMG - Driving B2B Pipeline to Closed Deals

Leveraging top-notch strategies, technologies, and data, with a buyer-centric approach, PMG crafts seamless buyer journeys, ensuring qualified leads receive exceptional experiences at every touchpoint. By integrating marketing and sales efforts and swiftly addressing obstacles, PMG maximizes conversions and boosts revenue for client organizations.

Complementary Strategy Consultation

Don't miss the opportunity to revolutionize your market approach with actionable intent data. PMG invites you to schedule a Free Intent Strategy Meeting to discover how our combined solutions can propel your business to success in today's competitive marketplace. Book yours here now: https://meetings.hubspot.com/kfir3/intent.