Aromamedia launches the world's first scented postcards with personal video

HAMBURG, Germany - June 7, 2024 - PRLog -- This is the first product in the world that combines the technology of scented printing and digital message via QR code.

The product is designed to enhance emotional perception through a combination of visual, textual and aromatic components. The fragrances used in printing keep for more than 10 years, which makes them suitable for long-term use.

The first of a series of postcards called "A vibrant postcard with a scent For YOU" has a delicate fresh fruity aroma, which, according to the company, is able to evoke associations with warmth and care. The product will be available in retail.

The technology allows users to upload personal video message or photo, which are made available by scanning the QR code located on the postcard. This provides senders with the opportunity to create a fully personalized gift.

Postcards with a fragrant print and a built-in QR code are a universal solution suitable for both personal use and business purposes. They can serve as original invitations to events or become part of branded products.

In addition, technology opens up new opportunities for advertising. With the help of congruent scent, it is possible to strengthen associations with the brand and improve the perception of products. This is especially true for areas where it is important to create a certain atmosphere and impression — for example, in perfumery, cosmetology or the food industry, scents will enhance associations with the product. The scented printing used in these products aims to create a more memorable, visual and olfactory impression for consumers.

Flower shops now offer customers postcards with personalized videos, scented according to the bouquet. Even after the flowers fade, the smell on the postcard will continue to remind you of them, prolonging the emotional impact of the gift. The QR code embedded in the postcard allows the sender to upload a video that conveys the emotions to the giver.

Enabling consumers to upload private messages to a sticker via a QR code enhances engagement and creates additional brand engagement.

The technology of scented postcards with a QR code is making changes in the approach to personalized communication. According to research, interaction with such products contributes to the production of dopamine and serotonin.

The durability of scents for more than 10 years and the ability to integrate personal video content through a QR code adds functionality to the usual methods of transmitting information and feelings.