RX Japan's 4th JFEX and 8th "JAPAN'S FOOD" EXPORT FAIR to showcase F&B industry excellence

TOKYO, Japan - June 18, 2024 - PRLog -- Tokyo Big Sight will host the summer editions of Japan Int'l Food and Beverage Expo (JFEX) and the "JAPAN'S FOOD" EXPORT FAIR from June 19 to 21 at the iconic Tokyo Big Sight, reaffirming RX Japan's pivotal role in promoting the food and beverage (F&B) industry globally.

The importance of the 4^th JFEX and the 8th "JAPAN'S FOOD" EXPORT FAIR in the global F&B landscape is highlighted by the steady increase in both exhibitor and visitor numbers. From 728 companies and more than 23,000 visitors in 2023, show participation is forecasted to increase to 900 exhibitors and 27,000 attendees, from 70 countries and regions for this year's edition.

"Our exhibitions' success and scope demonstrate RX Japan's dedication to the food and beverage industry," said Hiroaki Saito, Show Director of RX Japan JFEX and "JAPAN'S FOOD" EXPORT FAIR. "Our flagship events serve primarily as a platform to showcase the immense potential in the food and beverage industry, encouraging development and collaboration between Japanese and international industry key players."

4^th JFEX and 8^th "JAPAN'S FOOD" EXPORT FAIR Highlights

4^th JFEX will feature several noteworthy, specialised shows, including the new non-alcoholic zone within JFEX WINE & SPIRITS. By highlighting the growing demand for non-alcoholic beverages, this addition gives exhibitors and attendees more information about this developing market niche.

Aside from JFEX WINE & SPIRITS, all attendees will have a varied and engaging experience due to the other sub-shows, which are JFEX FOOD, JFEX MEAT & DAIRY, and JFEX PREMIUM, that cover a wide range of the rich F&B industry.

The esteemed JFEX Awards, which recognise innovation and success in the F&B sector, will honour excellence in four categories: NEW TO JAPAN, INNOVATION, WELLNESS, WINE & SPIRITS, and the new SECRET AWARD. These not only recognise exceptional achievements but also establish industry standards for excellence and innovation.

Meanwhile, the 8^th "JAPAN'S FOOD" EXPORT FAIR will highlight its exclusive Appointment Booking System and Premium Buyer Program. These show features aim to facilitate meaningful collaborations between exhibitors and high-potential buyers. In return, this will streamline the business development process and maximise the potential for successful international trade partnerships in the F&B sector.

To guarantee a spot at 4^th JFEX and 8^th "JAPAN'S FOOD" EXPORT FAIR, attendees are urged to register in advance. For more information and to register for 4^th JFEX, go to https://bit.ly/3TtQK89 and at https://bit.ly/49MXUu5 for the 8^th "JAPAN'S FOOD" EXPORT FAIR.