Effective YouTube Video Advertising: Four Rules

NEW YORK - July 2, 2024 - PRLog -- YouTube is a platform where every brand can tell its story. But viewers can get distracted by something else. How to make videos that can hold the audience's attention and increase income from YouTube? When creating creative content for a video, pay attention to four simple rules.

Attract attention

The first seconds of a video are decisive. Storytelling video advertising can "capture" the viewer, but  there is not always time and budget to create such videos. In this case, you can choose a different strategy. There are a number of techniques for this: dynamic first seconds of the video, optimal speed and rhythm of the story, adding interactive elements that will help users perform the necessary action (for example, going to a website or filling out a form).

Present the brand

The placement of the brand in the video matters. Integrating the brand in the first five seconds of the video will increase memorability, but may negatively affect engagement rates. Viewers tend  to skip such videos more often, so the presentation of the brand should be as natural as possible. It is better if it is a demonstration of the product itself, rather than a logo.

If the goal is to increase brand awareness, then it is more effective to mention it closer to the end of the video. By this time, the viewer will already have time to become interested in the plot. In any case, the logo or product should not appear in a random place on the screen.

Interact with the user

It's important to remember that viewers watch YouTube for three reasons: to be inspired, to learn, and to be entertained. Let's say the first five seconds of a video have passed and the viewer hasn't switched it off, but what to do next?

And again humor! Something that can interest the viewer and ensure further viewing. On the other hand, this is a very subjective thing. In modern conditions, creating a video that will be equally funny for a large audience is not an easy task.

Add a call to action

The creative in your ad video can be crystal clear, and viewers will understand the main message. But then you need to give them a hint: what do you want from them? Without a call to action, the user will move on to the next video and forget about your ad. A direct call to action looks organic on YouTube.

There is, of course, no perfect recipe for creating video ads. You can use these four tips as a base and add your own ideas, analyze your audience, and test new creatives. YouTube gives you all the opportunities for this.

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