Birdie Hires Two Former Nubank CX Executives to Prepare for Series A

CALIFORNIA CITY, Calif. - July 1, 2024 - PRLog -- Birdie, a leading SaaS company in the customer experience (CX) insights industry, announces the addition of two new executives: Gustavo Saiago and Jefferson Mendes. Both bring over 10 years of experience in CX and Continuous Improvement to help Birdie prepare for its Series A funding round in 2025, underscoring Birdie's commitment to enhancing customer-centric cultures and operational efficiency.

Birdie's success stems from its advanced Voice of Customer (VoC) Intelligence platform, coupled with a proprietary methodology inspired by continuous improvement and decision-making methods like Bain&Co's NP System and the OODA Loop. This approach has enabled fintechs and tech companies to boost satisfaction and reduce cost-to-serve by up to 30% by identifying key pain points in user experiences.

Gustavo Saiago joins Birdie as CX Evangelist to integrate its platform with clients' strategies. With a history at Avon, Mercado Livre, and Nubank, Gustavo has led efficient teams and developed robust customer experience practices. He implemented the NP System, fostering a customer-centric culture and seamless CX-product integration. Gustavo will support Birdie in sector education and the adoption of customer-centric practices.

Jefferson Mendes will lead CX Operations, ensuring smooth implementation of Birdie's platform as the company scales. At Nubank, he expanded operations to Mexico, enhancing efficiency and customer satisfaction during the company's growth from 6 million to 100 million customers.

"We are delighted to welcome Gustavo Saiago and Jefferson Mendes to Birdie," said Alex Hadade, CEO of Birdie. "Their extensive CX and Product Operations experience at Nubank will be crucial in consolidating our growth and preparing for the Series A funding round in 2025."

"We are thrilled to join Birdie at this exciting time," said Saiago (https://www.linkedin.com/in/gustavo-saiago-25753070/). "Our goal is to help companies scale their customer-centric practices with AI." Mendes (https://www.linkedin.com/in/jefferson-gon%C3%A7alves-mend...) added, "Birdie's VoC Intelligence solution enhances customer experience and business efficiency. We look forward to expanding its positive impact, especially in the financial services industry."

Saiago and Mendes will focus on helping Birdie analyze customer feedback at scale to identify pain points, drive product experience improvements, and increase retention rates while ensuring operational efficiency.

About Birdie

Birdie is a Customer Experience Insights Platform for Digital Products. It centralizes feedback from multiple sources, allowing companies to monitor and associate feedback with each step of the product and customer journey. Using AI, Birdie identifies and quantifies friction points' impact on KPIs such as NPS, contact rate, and profitability.

For more information about Birdie and its CX solutions, visit birdie.ai.